Privacy Policy

1. Introduction

Christopher J.D. Smith (“Christopher,” “we,” “us,” or “our”) is a licensed Real Estate Broker-Salesperson affiliated with CENTURY 21 Community, serving Columbia, Missouri and the surrounding Mid-Missouri communities. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit chrissmithsells.com or any related website, form, or tool we operate (the “Site”).

By using the Site or submitting your information through any form, valuation request, or gated resource, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following categories of information:

• Contact details: name, email address, and phone number you provide on forms.
• Property details: property address, bedroom/bathroom count, square footage, property type, and timeline information submitted through the home valuation tool.
• Message content: notes, questions, or requests you include with an inquiry.
• Marketing attribution: source, campaign, referrer, and landing page data used to understand how you found us.
• Usage data: pages visited, device type, and similar technical information collected through cookies and analytics tools.

3. How We Use Your Information

We use your information to:

• Respond to inquiries and requests for information or showings.
• Prepare and deliver personalized home valuations and market analyses.
• Provide access to gated buyer’s and seller’s guides.
• Send relevant real estate updates, market reports, and follow-up communications you have agreed to receive.
• Improve our services, content, and marketing effectiveness.
• Comply with legal obligations and protect against fraud.

4. How We Share Your Information

We do not sell your personal information. We may share it in limited ways:

• CRM systems: Lead information is stored in our customer relationship management system (Follow Up Boss) so our team can follow up with you about your request.
• Brokerage: Information may be shared with CENTURY 21 Community as necessary to provide real estate services.
• Service providers: Third parties that help us operate the Site, deliver email, or measure marketing performance, under appropriate confidentiality obligations.
• Legal compliance: When required by law, court order, or to protect our rights and safety.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to understand Site usage and measure the performance of our marketing. The Site uses the Meta (Facebook) Pixel, which may set a cookie and report page views and conversions to Meta. You can control cookies through your browser settings; disabling them may limit some Site functionality.

6. Third-Party Links & Services

The Site contains links to third-party platforms such as Zillow, Realtor.com, and CENTURY 21 Community. We are not responsible for the privacy practices or content of these external sites and encourage you to review their privacy policies.

7. Data Retention

We retain your information for as long as necessary to fulfill the purposes described here, comply with legal requirements, and provide ongoing real estate services. You may request deletion of your data at any time (see Your Rights below).

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your Rights

You may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Opt out of marketing communications at any time.
• Withdraw consent to contact, where applicable.

To exercise any of these rights, contact us using the details below.

10. Children’s Privacy

The Site is not directed to children under 18, and we do not knowingly collect information from them. If you believe a child has provided us with information, please contact us so we can remove it.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted on this page, with the revised “Last updated” date.

12. Contact Us

Christopher J.D. Smith · CENTURY 21 Community
111 E. Broadway, Columbia, MO 65203
(573) 660-1281 · chris@c21community.com